Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.
One of the best-attended educational sessions at the recent National Automatic Merchandising Association show in Las Vegas focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.
Kurt Heinemann, CMO at Reflektion, shares his insight on what he expects will be the important retail trends in 2018 and beyond.
Glenn Shoosmith, CEO and founder of BookingBug, says the clearest evidence that there is no retail apocalypse is the fact we're seeing some of the most innovative and customer-friendly reinterpretations of the retail experience that have ever existed.
Sunil Mirani, co-founder and CEO at Ugam, explains why successful retailers are those using data to deliver personalization in a meaningful way. They are not focused just on the purchase, but also on customer satisfaction after the purchase.
Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.
Jacob Taylor, founder and CEO, Civitas, explores the evolution of experiential retail and what marketers can do to capitalize on measurable touchpoints during an experiential campaign or activation.
The latest AR mobile app experience lets customers view items in a home or yard space during the shopping journey.
Govinda Giri, architect of the Sagoon social commerce platform, believes the time is now to capitalize on an e-commerce model with the social media audience.
As Toys R Us shutters, and the Sears catalog collects dust in the archives of marketing, one wonders where the next generation of moms, dads, aunts, uncles, friends and colleagues will find that perfect toy for that next celebratory event.
Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.
James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.
Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open for competitors to insert themselves into the customer journey.
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
Industry watchers say the retail service effort is a direct shot at Amazon and its dominance as the destination in consumer product search and discovery.
Jeff Kagan says we shouldn't be too quick to blame the failure of Toys R Us on Amazon. A good deal of the blame, he says, should land on the toy seller's shoulders.
Mary Hines, the global head of rewards for Citi, is scheduled to give the opening keynote for the conference.
Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.
Rod Daugherty, vice president of product strategy for Blue Ridge, explains how understanding the customer can bring you one giant step closer to the ultimate goal of the supply chain.
While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.