One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
Lorcan Malone, president and COO of Swiftpage, explains how retailers can find a CRM that can scale to a business’ customer data needs by following a few guiding principles.
The Interactive Customer Experience Association last week honored excellence in interactive customer experience at this year's Elevate Awards dinner party to recognize and honor the individuals and organizations setting the pace in using technology to elevate the customer experience.
Consumers want more products and fast access to products. Retailers want to sell as much product as possible. An endless aisle strategy can deliver on both but retailers need to ensure the customer experience is well thought out, according to experts.
Sanjay Srinivasan, chief technology architect at Vonage, explains how a software-defined WAN can play into deploying a robust customer experience.
Digital signage works when it comes to increased sales, stronger customer engagement and meeting consumer needs. But it requires a strategy and objective well before the hardware and software decision.
Swati Kungwani, business analyst and content manager at iTouchVision, explains why retailers need to pay attention to issues faced by customers and ensure timely responsive actions.
The Microsoft store, Fossil, Lego and Tesla offer up unique interactive customer experiences within the 53-year-old NorthPark Center mall in Dallas.
Scott Gifis, president, AdRoll, provides insight for brands getting started in the era of Amazon, recommendations to grow and optimize the brand, and how to connect with customers and increase sales.
Artificial intelligence can allow retailers to improve the customer experience and gain valuable insights, but it is necessary to identify the core capabilities the company hopes to attain and be willing to make organizational changes.
Though AR is still in its infancy at retail, a pair of presenters at Infocomm said that it offers a new way to excite consumers, and is more economical than creating physical experiences.
Pinterest provides a visual tool to enable the discovery process online. Millions of consumers already use Pinterest to get ideas for everyday needs — food, apparel and home décor.
Janet Hawkins, founder and president of Opterus, offers up best practices for ensuring the store associate can help keep the store humming with excitement and engagement.
New technology and innovation is changing the way consumers want to pay, but the increasingly rapid pace of change also creates challenges and vulnerabilities for self-service equipment providers.
Marc Gingras, CEO and founder of Foko Retail, explains that as shopping experiences change so does the role of the associate in the modern store, especially when it comes to tasks like merchandising or handling the final transaction.
Sarah Kampman, vice president of product at Square Root, explains why one of the biggest areas of transformation in retail is the relationship between corporate and store leadership.
Steve Davidson, vice president, Fortegra Warranty Product Group, explains how millennial behaviors, such as using digital services to get the best bang for buck, are resetting retailer expectations.
There are plenty of mistakes new franchisors make when embarking on expanding their brand and they range from missteps in operational strategy to not focusing on the customer experience.
Blogger Chris Petersen poses a big question to retailers as the days of retailers differentiating on products seems to be long past for two reasons: there are no distinct channels and customers are crossing all boundaries on their own.
Motorcycle parts and apparel retailer boosts revenue and bottom line with HeadCount's traffic and conversion technology.