A new purpose for in-store retail in 2018: customer delight

A new purpose for in-store retail in 2018: customer delight

Justin Jones and Ashley Welch, co-founders of Somersault Innovation, explain the focus of in-store retail and why it's all about creating 'Cathy' moments -- moments of delight for your customers.

Kagan: E-commerce threat gives retail a choice - fight or die

Kagan: E-commerce threat gives retail a choice - fight or die

Analyst and blogger Jeff Kagan believes retail must cannibalize itself or new competitors like Amazon Go and Whole Foods will eat them alive. There is no middle ground.

If Kroger had a hammer: 7 ways an Ace deal would change the form of grocery

If Kroger had a hammer: 7 ways an Ace deal would change the form of grocery

Bryan Pearson maps out seven ways a mini-mall within a store retail strategy would change the shopper's path to purchase.

5 retail lessons learned from the upcoming lingerie wars

5 retail lessons learned from the upcoming lingerie wars

As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.

Mall of America embracing chatbot to boost retail customer experience

Mall of America embracing chatbot to boost retail customer experience

The Mall of America's limited chatbot experience led to a more robust deployment this past holiday season and is part of the mall's overall digital technology strategy.

Macy's revival means plenty in store for Star Reward members

Macy's revival means plenty in store for Star Reward members

Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.

Digital transformation a reality for grocery brands, retailers

Digital transformation a reality for grocery brands, retailers

Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.

Mobile payment: Redefining the customer experience for unattended retail

Mobile payment: Redefining the customer experience for unattended retail

One of the best-attended educational sessions at the recent National Automatic Merchandising Association show in Las Vegas focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.

4 trends retailers should be prepared for this year

4 trends retailers should be prepared for this year

Kurt Heinemann, CMO at Reflektion, shares his insight on what he expects will be the important retail trends in 2018 and beyond.

What apocalypse? Why we're going through a retail Ragnarök

What apocalypse? Why we're going through a retail Ragnarök

Glenn Shoosmith, CEO and founder of BookingBug, says the clearest evidence that there is no retail apocalypse is the fact we're seeing some of the most innovative and customer-friendly reinterpretations of the retail experience that have ever existed.

Apparel retailers invest in online experience, customer satisfaction

Apparel retailers invest in online experience, customer satisfaction

Sunil Mirani, co-founder and CEO at Ugam, explains why successful retailers are those using data to deliver personalization in a meaningful way. They are not focused just on the purchase, but also on customer satisfaction after the purchase.

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.

Creating measurable touchpoints for experiential retail

Creating measurable touchpoints for experiential retail

Jacob Taylor, founder and CEO, Civitas, explores the evolution of experiential retail and what marketers can do to capitalize on measurable touchpoints during an experiential campaign or activation.

Lowe's debuts 'view in your space' AR experience

Lowe's debuts 'view in your space' AR experience

The latest AR mobile app experience lets customers view items in a home or yard space during the shopping journey.

Why online retailers, partners must focus on social commerce

Why online retailers, partners must focus on social commerce

Govinda Giri, architect of the Sagoon social commerce platform, believes the time is now to capitalize on an e-commerce model with the social media audience.

Where have all the toy stores gone?

Where have all the toy stores gone?

As Toys R Us shutters, and the Sears catalog collects dust in the archives of marketing, one wonders where the next generation of moms, dads, aunts, uncles, friends and colleagues will find that perfect toy for that next celebratory event.

Lowe's, Poshmark are improving customer experience via digital innovation

Lowe's, Poshmark are improving customer experience via digital innovation

Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.

Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.

How to keep customers tethered to the store

How to keep customers tethered to the store

Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open for competitors to insert themselves into the customer journey.

The horse you rode in on will not win the race for the future

The horse you rode in on will not win the race for the future

Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.

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