Want to Increase Demand?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Colleges turn student IDs into debit cards

May 27, 2010

WTOL in Toledo reports that while IDs have long been used for on-campus purchases, schools are now turning the IDs into debit cards that can be used…

Best Buy relaunches mobile site

May 26, 2010

Best Buy Mobile, the mobile specialty retail unit of Best Buy, announced today the re-launch of BestBuy.com/Mobile. With added features including online…

Yowza adds affiliate program

May 26, 2010

Yowza!!, a paperless mobile coupon application, has announced the launch of its new Affiliate Program. According to the company, the affiliate program offers a…

OpenSky unveils 'distributed secure checkout'

May 26, 2010

OpenSky has announced a secure checkout technology that can be distributed to any site, allowing OpenSky Sellers to integrate shopping seamlessly throughout…

Study: 60 percent of customers look for coupons before shopping

Coupons are still an important preplanning mechanism, especially within the grocery channel.

DT Research unveils point-of-service handhelds

May 25, 2010

DT Research Inc. has announced additions to its Handheld POS line, the WebDT 410 and WebDT 415. According to the company, these new point-of-service handhelds…

Rite Aid uses health/wellness loyalty benefits to stand out

by Sharon Goldman — Senior Director, COLLOQUY

Since I began writing the COLLOQUY cover stories in August, 2009 (have you seen the most recent, Transformers?) I’ve realized that there is a certain point…

Amazon unveils new services for small-to-medium retailers

May 24, 2010

Amazon Services has launched its newest version of Amazon WebStore, providing customers with new capabilities, greater control, increased flexibility and lower…

Opinion: Why mystery shopping isn't enough for retailers

A customer feedback expert offers four reasons why mystery shopping is insufficient for capturing the voice of the customer.

Skincare retailer builds mobile e-commerce site with MarketLive

May 24, 2010

MarketLive, Inc., an e-commerce software and service provider for midsized specialty retailers, has announced that Perricone MD Cosmeceuticals, a leader in…

Personalized URLs can cut through mass-marketing clutter

Smart use of PURLS can turn outbound marketing messages into customized, personal experiences.

Top 100: 18. Store traffic measurement tools

It wasn’t exactly Big Brother watching you in your favorite retail chain, but it might have been a form of sophisticated digital signage and camera-based…

Zappos takes the high road once again, bites a $1.6 million bullet

by James Bickers — Editor, Networld Alliance

For some companies, a mistake is an opportunity to shirk responsibilities and start passing blame around (*cough* BP *cough* Transocean), but for others, it is…

Visa disappointed with Durbin Amendment

May 23, 2010

Visa Inc. said it was disappointed with an amendment passed Thursday with the U.S. Senate financial regulation bill that would limit interchange fees.According…

Walmart to embrace smartcard payments

May 23, 2010

Walmart is planning to make its American payment terminals compliant with smartcard-based technology.According to Tech World, the plans were announced this…

Retail Review: Total Wine & More

For fans of potent potables, a mind-blowing experience awaits within an old Circuit City location.

MyBuys unveils predictive remarketing for online advertising

May 23, 2010

MyBuys has introduced MyBuys Predictive Remarketing, its consumer profile-driven remarketing suite. MyBuys' approach proactively presents consumers with a…

Top 100: 19. The tween explosion

Thanks to Disney, the buying power of tweens (kids between 10-14 years old) has seldom been more focused and potent. Witness Hannah Montana/Miley Cyrus and the…

Macy's embeds interactive catalog in iPad magazines

May 23, 2010

MediaWeek reports that retailer Macy's has experimented with an inventive use of Apple's popular iPad device. Recent digital editions of 20 popular magazines…