Customer Service
Best Buy, Target join list of retailers leveraging AI to help shoppers
December 23, 2024
Best Buy and Target are the latest retailers leaning into AI to help holiday shoppers, using generative AI to help shoppers decide on gift ideas via text conversations in systems like Best Buy's Gift Finder and Target's Bullseye Gift Finder.
The move comes as a range of retailers move to integrate AI into the shopping experience, a trend that includes Walmart and Amazon, according to a Star Tribune report.
"Customers can have an interactive exchange to help guide them to the perfect gift they might not have even considered or knew that Best Buy offered," Corie Barry, CEO at Best Buy, said in an earnings call quoted by the report.
"Target set out to make it easy and fun to discover on-trend and affordable items, which led to the design of our Bullseye Gift Finder," Cara Sylvester, chief guest experience officer at Target, told the news outlet. "Guests are loving the time and money saved thanks to all the affordable options served up to them, and we'll continue to build on this technology well beyond the holiday season."
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