Clothing retailer drives mobile shopping forward with Shopgate app platform

Texas Humor, a clothing brand focused on state pride, is using Shopgate's mobile commerce platform to build an enhanced mobile shopping app for customers.

The quest is to both help shoppers and achieve deeper customer engagement via unique content capabilities, and lead to higher sales conversions, according to a press release.

The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobile content, delivering a true-to-the-brand mobile shopping experience.

"We have high engagement rates with our customers, and our statistics showed most people were buying our products off of mobile devices," said Jay B. Sauceda, founder, Texas Humor, in the release.

"We wanted to provide a mobile app that served as an entirely different experience from our website. With Shopgate, we have been able to continue utilizing our well known ‘humor' by marketing our products through targeted push notifications, resulting in even greater customer engagement. As a small company, we didn't have the means to develop a custom mobile app ourselves. Shopgate has allowed us to generate user-friendly content and target our customers in a way we know they like to shop: on their phones."

Topics: Assisted Selling, Consumer Behavior, Customer Experience, Customer Service, Marketing, Merchandising, Mobile Retail, Omnichannel / Multichannel, Retail - Apparel, Technology

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