Customers love music when shopping

Oct. 18, 2017

A new Mood Media study claims music is something consumers love when shopping and when interacting in the banking environment.

A majority of shoppers feel more comfortable having confidential conversations when music is playing in the bank or store, noted the study, and 70 percent of consumers have a more positive perception of a business' image when there is music playing.

"This conclusive study reinforces that correctly designed music can improve the ambiance and customer experience in a variety of business environments, even in those industries not part of traditional retail," Valentina Candeloro, international marketing director at Mood Media, stated in a press release.

Topics: Assisted Selling, Consumer Behavior, Customer Experience, In-Store Media, Marketing, Psychology, Shopper Marketing, Stats and Facts, Technology

Companies: Mood Media

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