Hardware chain adds customer behavior analytics from Quantivo

SAN MATEO, Calif. — Quantivo, a provider of customer behavior analytics technology, announced that Orchard Supply Hardware (OSH) has deployed Quantivo Retail, a SaaS (software-as-a-service) solution, to put the power of large-scale, dynamic customer behavior analytics directly in the hands of merchandisers. OSH merchants and marketers can quickly and easily understand customer behavior to improve promotion effectiveness and increase sales without relying on the IT department or experts in statistics for analysis.

OSH operates 86 home and garden centers in California.

The Quantivo Retail service includes patented "Affinity Analytics" capabilities that enable OSH marketers and merchants to quickly identify customer behavior patterns and answer tough questions such as: What was the overall effectiveness of my last promotion? What other items were purchased with products on promotion? Did customers return in the following weeks to purchase follow-on products? What is the profile of the customer who responded to the promotion and what will they most likely buy next? OSH marketers now have answers to these questions at their fingertips and can immediately take action by creating a new promotion or marketing to specific customers.

Quantivo's SaaS delivery model and cloud computing infrastructure enabled OSH merchandisers to begin using the service in just two weeks. There was no hardware to procure, no software to install and configure.

"We are thrilled to see retailers such as OSH empower their marketers and merchants to improve the response rate and overall effectiveness of their promotions by having a deep understanding of their customers' buying behavior," said Brian Kelly, chief executive of Quantivo. "By combining our Affinity Analytics technology with a cloud computing infrastructure, we've created a game-changing analytics solution for retailers of all sizes."

Quantivo's unique Affinity Analytics technology provides a revolutionary way for business users to identify behavioral patterns pertaining to customer purchase preferences, promotion responses, buying trends and other customer behavior factors. Business users can perform Affinity Analytics whenever and as often as they like, therefore enabling dynamic decision-making and resulting in increased sales, tighter inventory management, improved campaign effectiveness and reduced customer attrition. With a cloud computing infrastructure, retailers can easily be up and running in time to leverage Quantivo to drive holiday traffic.