News

Hardware retailer seeks to boost profits with digital signage

July 30, 2009

Scandinavia's largest hardware store chain, XL-BYG, has announced the launch of a digital signage network in its stores after a three-month trial revealed revenue lifts, as a result of the screen installation. The network, installed by Nuppenau, a Scala Certified Partner in Denmark, consists of more than 750 screens in more than 120 locations.

"This new media is generating more sales and makes cross-selling more likely. Another big benefit is that we are now able to give customers product demonstrations in the store using the same system. We can show a lot of different content, which suits our strategy perfectly," said Nicolai Aaboe, interior manager, XL-BYG.

Next steps for the XL-BYG network include using Scala software to develop locally adjusted content and wayfinding systems featuring touchscreens.