News

Herbal Essences launches Microsoft Tag displays

March 3, 2011

Herbal Essences recently launched a new retail campaign using the Microsoft Tag on in-store shelf talkers. The Tag help shoppers determine which collection of hair care products are best suited for their hair type.

Microsoft Tag is a new kind of customizable 2D barcode that can be displayed anywhere and connects consumers to information, entertainment and interactive experiences on their mobile phones. Tags are scanned using a free downloadable Microsoft Tag Reader for smartphones. The Tag is available at www.gettag.mobi.

By scanning the Tag, shoppers can view detailed descriptions of each hair care collection that corresponds to their hair type. Customers can also take a quiz about their hair type, view product reviews and view YouTube videos with tips on hair styling.

Herbal Essences rolled the campaign out nationally in more than 53,000 stores.