July 16, 2013
A new in-store sales program launched today by InComm uses point-of-purchase marketing to encourage shoppers to make a digital purchase while in a brick-and-mortar retail store. The program allows retailers to expand their prepaid offerings into product categories like downloadable music, ebooks and digital gift cards.
To use the program, a customer browses a prepaid display and spots signage offering digital content. Then, they text a short code, enter a URL or scan a QR code found on that signage that promotes and explains the digital program. The customer lands on a retailer-branded mobile Web page for the digital product they are interested in.
Once the consumer selects a product to purchase, a barcode is displayed on the phone, the consumer presents it at checkout and it is scanned by the cashier. Another screen tap provides the option to save the digital product on the customer's mobile device or send it via email as a gift, according to the news release.
"Today's consumers are almost always equipped with their mobile phones while shopping at our retail partners' stores, and we are always looking for innovative ways to help retailers turn consumers' interests and behaviors into increased sales," said Thomas Cornelius, SVP of InComm In-Store Digital Solutions. "Giving customers instant access to an expanded catalog of traditional digital prepaid products, as well as adding purchasing options for categories like music, movies and books as virtual consumption of those products rises, is one way retailers can expand their product offering, stay relevant and continue to serve as a one-stop shopping destination."
Check out the video below for a demo of the system:
Read more about in-store media.
