News

LL Bean deploys Aptos customer engagement technology

August 19, 2019

Omnichannel retailer L.L. Bean is deploying a suite of Aptos Inc. solutions to enhance its point of sales, improve enterprise order management and drive stronger customer engagement, according to a press release. Headquartered in Freeport, Maine, the outdoor retailer is using the Aptos POS, mobile store selling and order management solutions as well as Aptos ONE, a microservices-based software as a solution platform.

The technology is aimed at helping the retailer across its omnichannel strategy, from selling via catalogs to online and in stores and is part of L.L. Bean's "journey," to unify and modernize its retail technology foundation. The technology will provide a seamless customer experience no matter where, when or how a customer interacts with the brand, according to the release.

With regard to customer engagement, the solutions will provide associates with information to more effectively serve customers and engage with shoppers throughout the stores and during pop-up events.

"Customer satisfaction is the top priority in every decision we make at L.L.Bean," JJ Rouhana, CIO, said L.L.Bean, in the release "It's not enough to have retail systems that meet current customer demand; retailers require a technology platform that can anticipate and adapt to future requirements.

"Based on Aptos' leadership in customer engagement solutions, modern architecture and impressive track record of customer success, L.L.Bean felt confident that Aptos technology is the best fit for our business today, and for the future. With Aptos solutions, L.L.Bean will continue to lead from the front in customer service and omni-channel retail excellence."