Mobile devices transforming customer experience, reveals study
More than three quarters of mobile consumer search efforts contain the word 'coupon,' and nearly as many include the search term 'sale,' according to a new study.
In simple terms today's mobile retail consumers are browsing for deals on racks and on mobile devices while in the store, according to Hitwise, which conducted a study analyzing search queries on 3.5 million smartphones and tablets between mid April and early May.
The study found 77 percent of retail searches mentioned "coupon," 73 percent mentioned "sale," and 68 percent mentioned "discount,"and searches were generated by in-store consumers using mobile devices.
"For the retail industry, understanding the device from which different online searches originate can mean the difference between closing a sale and not. That's because especially for traditional brick and mortar establishments, the smartphone has become an indispensable shopping tool providing consumers—sometimes within feet of a register—with information or offers that could seal or jeopardize a transaction," said John Fetto, senior analyst Hitwise, a division of Connexity, in a press release.