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Personalization pays off big time, claims new study

December 7, 2017

Retailers who personalize are likely seeing big benefits such as increased profits, according to Monetate's second annual Personalization Development Study.

The report, developed with WBR Insights, includes insight from more than 500 markets in North America and the U.K.
 

Personalization is defined in the report as the ability to interact with each individual, at any moment, across touch points based on everything known about them, and includes testing, segmentation and individualization approaches.

According to the data, more than 70 percent of those who experienced profitability increases in the last 12 months have a documented personalization strategy, compared to fewer than 20 percent for those with decreased profitability.

The study and its methodology is available for download on Monetate's website.