Pinterest proves winning for brands, reveals analysis

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to bigger sales.

Pinterest 'pinners' who engage with advertising content have a 40 percent larger shopping cart, according to data from Neustar.

"For example, a Pinterest user who viewed an ad spent $140 on their purchase, versus a non-Pinterest user (who) spent $100," Julie Fleischer, vice president of marketing solutions at Neustar, told Media Post.

Topics: Assisted Selling, Consumer Behavior, Digital Merchandising, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Social Media, Technology

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