Price not the only focus for consumers these days
While the price point will always be a top consideration for the consumer, other factors, from in-store events to great service, are also top of mind, according to a new Interactions survey.
The survey, which polled more than 1,500 shoppers, noted promotions and convenience are also key to driving customer loyalty.
"Our research has shown that retailers who can create memorable experiential destinations for their consumers will come out on top in the grocery store revolution," said Ryan Dee, creative director at Interactions, according to a press release about the survey..
Companies: Interactions LLC