News

Pricer intros new line of smart ESLs

May 22, 2013

Pricer, a provider of electronic shelf labels (ESL) for retailers, has launched SmartTAG, its new generation of ESL products.

Pricer's SmartTAGs enable retailers to add more information to labels including one-off promotional messages, stock information and promotional discounts to boost sales and improve the in-store experience, the company said in the announcement. Retailers can also add QR codes or NFC-enabled labels to link customers to online marketing campaigns, recipe sites, reviews or social media.

Additionally, the tags allow stores to automatically and instantly update and align their in-store prices with their online stores in order to provide a unified shopping experience, according to the announcement.

"With SmartTAG, retailers can instantly provide customers with additional product information to provide an easier, more enjoyable shopping experience," said Wyatt Alston, GM of Pricer. "The new labels still provide clear, readable displays, but go one step further to connect the retailer with the customer."

Read more about in-store media.