April 25, 2013
Samsung Electronics celebrated the launch of the Samsung Experience Shop with the grand opening of their newest location in New York's Union Square Best Buy store — complete with a performance by Bruno Mars.
The Samsung Experience Shop was unveiled by JK Shin, CEO and president of IT and mobile business at Samsung; Hubert Joly, CEO of Best Buy; and Tim Baxter, President of Samsung Electronics America. The executives gave remarks on the new experience and officially opened the space to an audience of associates, executives and media.
The grand opening marks the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer, according to the news release. The concept allows customers to explore, purchase, activate and service the portfolio of Samsung mobile products and accessories.
Samsung Experience Shops are beginning to open just in time for the official launch of the highly-anticipated Samsung Galaxy S 4, which hits stores on April 27.
Read more about specialty stores.
