News

Staples goes omnichannel with new prototype stores

June 20, 2013

The office supply chain Staples today announced the launch of its omnichannelprototype stores that feature endless-aisle kiosks and consultation areas for small business customers — or what the company calls "the future of retail."

Staples said the stores will allow it to leverage its extensive real estate and digital capabilities. The first pilot stores, located in Norwood, Mass., and Dover, Del., will also serve as test labs for new products and services, the retailer said in the announcement.

The Staples.com kiosks will provide customers with access to more than 100,000 items, including tech products, furniture, school supplies, and cleaning and break room items. Customers can complete their transactions at either the kiosk or the store register, and the retailer is offering free, next-day delivery for items ordered through the kiosks.

"Our stores make efficient use of space while offering more products and services than ever through our mobile and online features," said Demos Parneros, president of Staples North America stores and online. "We also know that shopping is an occasion and we've created a fun experience for our customers. We're very proud of our omnichannel stores and this is just the beginning as we'll continue to evolve our network."

Read more about multichannel retailing.