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Package Conceirge, a provider of automated locker solutions, has released findings about the shopping behaviors of adults aged 18-25 years old. Among the findings, nearly 60% of the 1,000 polled have visited a mall within the last week and almost 90% have made an in-store purchase during their visit.
While Generation Z shoppers may be using traditional shopping methods, they're leveraging non-traditional retrieval methods — more than half (58%) have used Buy Online Pickup In-Store with nearly two-thirds using it within the last month.
"The survey validates what we've known to be true — shopping behaviors are evolving and consumers want options that include both online and in-store experiences," Georgianna W. Oliver, founder of Package Concierge, said in the release. "As retailers work to market to the coveted Generation Z demographic, they must implore modern methods to attract younger shoppers. The BOPIS strategy is only as strong as the ease and innovation of its fulfillment method, which is why we're seeing traction for our automated locker system that simplifies and secures the entire process for both retailers and shoppers."
The survey also found three in 10 shoppers have used an automated locker — and when choosing between two equal retailers for the same item, 60% of Generation Zers say BOPIS plays a factor in retailer selection; showing that it literally pays for retailers to adopt a strong automated BOPIS strategy.
While 23% said they buy "everything" online, next-day shipping isn't fulfilling the instant gratification factor necessary for most young shoppers. Nearly one-third said they want their item within just a few hours because they wanted items quicker than they can get them via online shopping.
More than four in 10 use BOPIS to ensure the item is available before they head to the store, while 30% rely on it because they're last minute shoppers.
"The findings just scratch the surface in uncovering helpful insights about young consumers, and we're excited to help share their voice so retailers can better understand what they want from their shopping experience," said Oliver.
Topics: Consumer Behavior, Customer Experience, Delivery, Merchandising / Digital Merchandising, Omnichannel / Multichannel, Online Retailing / eCommerce, Retail - Department Stores, Trends / Statistics