The alligator goes modern: Lacoste stores deploy digital signage
Global fashion brand Lacoste has picked YCD Multimedia's digital signage platform to manage and control video walls at three stores in the U.S., including the brand's flagship store on 5th Avenue in New York City.
The stores' digital signage includes various video walls — including a ceiling display in Miami — intendedto add a modern flavor and communication tool to the classic and traditional brand, created in 1933 by the French tennis legend René Lacoste.
The video walls tell the Lacoste story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by Lacoste and is updated remotely by Lacoste headquarters.
"We are excited to be selected by one of the world's most famous brands in the apparel industry," said Noam Levavi, CEO of YCD Multimedia. "These new generation stores, using digital media, allow customers to enjoy a luxurious ambience and feel like they are in a prestigious fashion show. This enhances both customer experience and brand equity, creating a unique shopping environment."
The latest store to install YCD's Messenger platform is Lacoste's new boutique on Lincoln Road in Miami. This installation followed Messenger's implementation at Lacoste Soho boutique on Broadway and the flagship store on Fifth Avenue, both in New York City.
"We wanted to convey our brand and communicate with customers in a very modern way," said Peter Wiegand, senior project manager at Lacoste. "In order to do this we needed a solution that wouldn't compromise on the quality of playback or be a barrier for Lacoste Corporate to update the content."
Read more about digital signage in retail.