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Thomas Pink, Warehouse merge channels with BT

August 12, 2009

British luxury shirt maker Thomas Pink and high-street retailer Warehouse have implemented the BT Expedite multi-channel solution to link their online and in-store channels.

"Thomas Pink will benefit from a single inventory view, even greater customer service opportunities and the sharing of knowledge across multiple channels. That includes a synchronized 'single view' of our customers, products and inventory data throughout our business," said Peter Mila, IT, ecommerce and logistics director for Thomas Pink, in a press release.

BT Expedite is the retail division within BT. Its Expedite solution touches on planning, sourcing, merchandising, sales analytics, CRM and more.

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