News

Virgin opens Warner Bros. store-within-a-store

August 19, 2008

Video Business: Virgin Entertainment Group has opened a 400-square-foot store-within-a-store as part of a tribute to Warner Bros.' 85th anniversary celebration. The cafe inside Virgin's Times Square Megastore in New York City has been transformed into the Warner Bros. store, which includes a red carpet at the entrance and a mini movie theater that shows clips of Warner films from 1923 to new releases. The store also showcases the studio's best DVDs.

The promotion will last for the seven weeks leading up to the Sept. 23-25 PBS airing of the five-hour documentary You Must Remember This: The Warner Bros. Story.

Click to continue