Walmart, Google team up on a collaborative shopping vision
In a quest clearly aimed at beating Amazon, Walmart will sell its products via Google’s online mall, Google Express, in a partnership aimed at offering a new shopping experience.
It is the first time Walmart products will be sold outside of its own ecommerce site, according to a New York Times report.
The search giant and top U.S.-based retailer envision Walmart shoppers using Google's voice-activated Google Home device to reorder items by linking accounts to Google. Such a customer connection will provide Google and Walmart insight on shopping activity for future predictions.
"We are trying to help customers shop in ways that they may have never imagined," Marc Lore, Walmart's e-commerce business chief, told the Times. Lore joined Walmart in 2016 after selling Walmart his online Amazon competitor, Jet.com.
The collaborative effort will offer consumers free delivery given a purchase minimum, according to the Times.
Topics: Assisted Selling, Consumer Behavior, Customer Experience, Customer Service, eCommerce, Internet of Things, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Retail - Mall, Shopper Marketing, Supply Chain, Technology, Top 100 Retail