June 19, 2019
Walmart is reportedly piloting a fast lane check-out strategy at a Canadian store.
Shoppers at the Toronto-Stockyards location, according to a Fox Business report, can tap the My Walmart app to check out by scanning a bar code on the order. The purchase is then charged to a card on file. Customers then get a receipt via their mobile device to show to a fast lane associate before leaving the store.
The pilot store is what Walmart Canada is calling a "Urban Supercentre Concept," aimed at better addressing "the evolving needs of its current and future customers," according to a press release.
"With our new Urban Supercentre Concept, we're continuing to position ourselves as a leader in store design and retail innovation," said Lee Tappenden, president and CEO of Walmart Canada, in the release. "We're introducing new partners, testing new and innovative technologies, integrating e-commerce with bricks-and-mortar and updating our assortment to improve the customer shopping experience and to appeal more to young families in urban markets."
The Stockyards Walmart features a dedicated Walmart.ca section, where customers can see and shop for extended aisle products and speak with expert associates who can answer questions and assist with online orders. This area will also be used to host pop-up shops for online vendors.
The location will also feature expanded and improved pickup areas for added customer convenience both inside and outside the store.