News

Walmart testing new personal shopping experience

December 28, 2017

Walmart is reportedly tapping text to provide a new personalized shopping experience for the wealthy busy mom.

The mega retailer, according to a Recode report, is beta testing a new service that will give shoppers item recommendations and allow purchase via text. Recode reports it's being tested by a new Walmart division called Code Eight aimed at a new consumer segment — the wealthy urban shopper.

Citing multiple sources, Recode stated household products will be delivered in a 24-hour window and other products within two business days.

The report also claims Walmart is prepping a new in-store experience, called Project Kepler, which is utilizing computer vision to provide a cashier-less checkout. It will be similar to Amazon's Go store effort which has been in testing the second half of 2017.