Walmart testing new personal shopping experience

Walmart is reportedly tapping text to provide a new personalized shopping experience for the wealthy busy mom.

The mega retailer, according to a Recode report, is beta testing a new service that will give shoppers item recommendations and allow purchase via text. Recode reports it's being tested by a new Walmart division called Code Eight aimed at a new consumer segment — the wealthy urban shopper.

Citing multiple sources, Recode stated household products will be delivered in a 24-hour window and other products within two business days.

The report also claims Walmart is prepping a new in-store experience, called Project Kepler, which is utilizing computer vision to provide a cashier-less checkout. It will be similar to Amazon's Go store effort which has been in testing the second half of 2017.

Topics: Assisted Selling, Automated Retail / Vending, Customer Experience, Customer Service, Department Stores, In-Store Media, Mobile Retail, Omnichannel / Multichannel, Online Retailing, POS, Technology, Top 100 Retail

Companies: Walmart

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