There are two transformative forces playing a big role in today's retail environment — the millennial shopper and the mobile consumer.
And, yes, oftentimes, the millennial is also the mobile consumer and both forces have an expectation to shop via a device while in a store, either on the store's own website or on a competitor's.
For retailers that means making some big changes, from providing a seamless omnichannel experience to adjusting back-end operations.
New technology and services can play a critical role in driving those changes and that's the focus of a webinar happening on July 21, at 2 p.m. EST.
During the webinar, which will provide an interactive Q&A segment at its conclusion, Eileen Kolev, mobile product marketing manager at MicroStrategy, will share her insight and knowledge on ways to boost same-store sales, associate productivity and customer engagement.
"This is such a critical topic for retailers today," said Retail Customer Experience Editor Judy Mottl. "Having Eileen offer up actual case study examples of retailers such as the Container Store and Guess is incredibly valuable."
Technology options, such as MicroStrategy's mobile app, can spur big-time savings, cost savings and drive higher product sales.
Kolev is currently responsible for MicroStrategy's mobile product marketing efforts. Previously, she spent 10 years working in merchandising for Dick's Sporting Goods.
Sign up for a spot here and don't miss this informative webinar event