Creating touchpoints to connect with consumers

Creating touchpoints to connect with consumers

Alexander Shporer, project manager at starrdesign, explains why retailers need to create a distinct shopping experience where guests can see, touch and connect with products.

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Impulse service on steroids

Impulse service on steroids

Chip Bell explains how products involved in an impulse buy usually have some "eye catching" feature and are smartly positioned where a roving eye cannot miss. Yet impulse service is not about easy as much as it is about emotional comfort.

'New wave' retail is starting to crest

'New wave' retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.

TaylorMade Golf takes a big 'turn' to boost customer experience

TaylorMade Golf takes a big 'turn' to boost customer experience

The golf equipment manufacturer's new club subscription program, created in partnership with payments provider Klarna, not only makes upgrading clubs easier and quicker for golfers, but it’s driving more sales and boosting the customer conversion rate.

Luxury jewelry retailer reaping big rewards with interactive touchscreen deployment

Luxury jewelry retailer reaping big rewards with interactive touchscreen deployment

Monica Rich Kosann's digital customer experience at its New York City storefront at Columbus Circle is proving successful for sales, customers and associates.

5 steps to turn retail sales associates into selling machines

5 steps to turn retail sales associates into selling machines

Rieva Lesonsky, CEO of GrowBiz Media, offers up insight on why retailers need to treat salespeople with respect, arm them with the right training and tools and model how you want them to treat customers.

The overlooked weapons in your retail marketing arsenal

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

Merchants seek ways to make their mobile apps indispensable

Merchants seek ways to make their mobile apps indispensable

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

Leverage these retail IoT options to drive growth

Leverage these retail IoT options to drive growth

Sara Sugar, a contributor to ShopKeep, explains why Internet of Things technology is something every retailer should be considering. While solutions vary drastically when it comes to technology and price there are many options to choose from.

How to create a more balanced content diet

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.

Why store associates must play a critical role in customer experience

Why store associates must play a critical role in customer experience

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.

The time is now for AI in ecommerce

The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win in the hyper-competitive modern retail world.

The human touch: Why mobile can't replace in-store associates

The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.

Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.

How to clean your dirty data and why quantity isn't a substitute for quality

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Verizon: Retail customer experience is all about the human conversation

Verizon: Retail customer experience is all about the human conversation

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.

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