5 steps to turn retail sales associates into selling machines

Rieva Lesonsky, CEO of GrowBiz Media, offers up insight on why retailers need to treat salespeople with respect, arm them with the right training and tools and…

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new…

Merchants seek ways to make their mobile apps indispensable

by Will Hernandez — Editor, NetWorld Media Group

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

Leverage these retail IoT options to drive growth

Sara Sugar, a contributor to ShopKeep, explains why Internet of Things technology is something every retailer should be considering. While solutions vary…

Lululemon sets sights on home décor segment

August 28, 2017

Athletic and leisure brand Lululemon is moving into the home décor segment and debuting a product line of furniture via its youth brand ivivva.

Walmart, Google team up on a collaborative shopping vision

August 23, 2017

In a quest clearly aimed at beating Amazon, Walmart will sell its products via Google’s online mall, Google Express, in a partnership aimed at offering a new…

JC Penney takes a starring role in 'Project Runway' show

August 18, 2017

JC Penney is the newest star on the television show, "Project Runway," and will feature exclusive merchandise on the series as well as an episode called…

Pinterest proves winning for brands, reveals analysis

August 17, 2017

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to…

Online grocery service debuts Alexa skill for hands-free voice order capability

August 14, 2017

Consumers who like to order from Stop and Shop's online Peapod grocery service can now enlist the help of Amazon's Alexa devices. The grocer is offering an…

Online grocery service debuts Alexa app for hands-free voice order capability

August 11, 2017

Consumers who like to order from Stop and Shop's online Peapod grocery service can now enlist the help of Amazon's Alexa devices.

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy…

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made…

Sephora debuting a new boutique approach

August 7, 2017

Sephora is testing a "boutique" strategy in response to the current retail climate.

Nuance debuts IVR to Digital for AI-driven customer engagement

August 4, 2017

The Nuance IVR to Digital will strengthen Nuance's omnichannel customer engagement platform as part of a series of cognitive and conversational AI innovations…

Study: Small retailers are making money on online marketplaces

August 4, 2017

Over 60 percent of small to mid-size businesses are attributing half, or more, of their ecommerce sales to Amazon and other online marketplaces, according to a…

Retailers embracing AI big time in next two years, reveals study

August 2, 2017

A hefty number of retailers, 87 percent, claim they will boost use of artificial intelligence for customer engagement strategies in the next two years.

Why store associates must play a critical role in customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet…

Midwest grocery chain debuts a robot named Tally

August 1, 2017

Three St. Louis-based grocery stores are participating in a six-week pilot featuring a robot, Tally, which will check aisles three times a day to ensure items…

The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win…

The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their…