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Consumer Behavior Blogs

3 things to do now to prepare your business for the holiday rush

The holidays can be one of the most challenging yet fruitful times of the year for retailers as they strive to end the year on a high note. And right now, in…

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How malls can thrive in the new world of consumer behavior

by Cate Zovod — VP of Global Product & Industry Marketing, Near

To thrive in the new world of consumer behavior, malls must offer unique dining, retail, entertainment, and other experiences that shoppers cannot find just…

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Managing green with green: How sustainability and profitability go hand in hand

by Kristin Naragon — Chief Strategy & Marketing Officer, Akeneo

With half of all consumers willing to spend more money on a brand whose values align with their own, it’s crucial for brands to tell their story across every…

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Customer experience matters: 4 intelligent ways to bring shoppers to your mall

by Retail Customer Experience

In this digital age, when footfall is declining and ecommerce is growing, the challenges for shopping malls seem bigger than ever. In this blog, we look at the…

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Rethinking the retail return

Why the overall retail return process could use an overhaul in 2023.

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5 ways to optimize online experiences to reach a new generation of shoppers

As consumers face continued economic uncertainty, punishing inflation, and other disruptive factors, many are changing their buying behaviors again.

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Effective CX strategies amid evolving retail consumer engagement

In times of unpredictable spending habits, it is critical for brands to reconsider customer experience strategies to better support brand loyalty and consumer…

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ICXA announces 2023 Elevate Awards

by Alicia Lavay — Executive Director, ICX Association

Alicia Lavay is Executive Director at the ICX Association. Image provided. "Sometimes when I consider what tremendous consequences come from little…

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3 things retailers should know about search and browse

by Sanjay Mehta — Head of Industry, eCommerce, Lucidworks

To deliver relevant search results, retailers need to understand search queries and return the precise results that match what shoppers are looking for.

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Why retailers must bridge digital, human engagement to meet customer expectations

Creating these personalized, seamless experiences across every channel is particularly important as today’s shoppers have more choices than ever.

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Consumer satisfaction and the end of free returns

by Jorge Lopera — Vice President, Head of Global Strategy, FarEye

For retailers, the last mile has become an important extension of their brand. For logistics providers, fulfilling last-mile deliveries has become a…

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The new brand loyalty: How CX value is becoming a powerful brand differentiator

by Elizabeth Tobey — Head of Marketing, NICE FluenCX, NICE

Today's customers are no longer blind brand loyalists, at least not in the ways we once defined loyalty. In fact, the very notion of brand loyalty is shifting.

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The marketer-consumer personalization disconnect

by Jon Reily — EVP Commerce & Loyalty, Bounteous

Not only do retailers and brand struggle to foster personalized experiences, they also struggle to understand customers well enough to know they’re missing the…

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Customer communications present unique challenges for delivery services

by Jim Tyrrell — Vice President of Enterprise Product Management, TNS

In my prior column, we discussed the impact of eroding consumer trust in voice calling on retailers' ability to engage and connect with customers. When…

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3 ways retailers can play offense with CX this year

by Jim Katzman — Principal, CX Strategy & Enablement, InMoment

The holidays are over, we are all breaking new year's resolutions — now it's time to get to work. And if you're reading this article, your work is likely…

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How the pandemic altered consumer behavior and the impact on the retail supply chain

by Christian Piller — co-founder and Chief Commercial Officer, Pollen Returns

Retailers need to take a hard look at every aspect of their reverse logistics process and implement structural changes to see better outcomes.

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How smartphones can shape the retail buying experience

Adopting a mobile-first approach to personalize the retail experience can build a community of customers who are better informed, more engaged and – most…

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3 ways to build brand loyalty through e-commerce

by Randy Mercer — VP, Global Products, 1WorldSync

Knowing they can expect a satisfying experience, return customers make purchases 90% more than new customers. Here's how to boost the community of return…

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Social commerce 3.0: Where do retail brands go from here?

by Charles Nicholls — Founding Director and Chief Strategy Officer, SimplicityDX

The best way for brands to leverage social is to make it easy for customers to discover products on social but buy on the brand site.

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3 ways retailers can appeal to millennials this holiday season

by Marc Mezzacca — President, CouponFollow

It's time retailers gained a better understanding of the shopping habits of millennials.

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