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Consumer Behavior Blogs

Positioning your business to win the new year

The holidays are upon us, but the post-holiday season is also rapidly approaching. Here are five strategies to ensure your business is ready for the…

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Top 5 trends impacting the 2022 holiday season

by Matthew Furneaux — Director of Location Intelligence, Loqate

The top five consumer trends impacting sales this holiday shopping season.

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Holiday shopping 2022: What retailers can expect from consumers grappling with inflation

The retail sector faces significant challenges and these factors will no doubt impact how consumers shop this holiday season, creating more uncertainty about…

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Make the season merry with mobile CX

by Jonathan Aniano — SVP Product, CRM Applications, Zendesk

For successful holiday sales, one expert recommends trying the CX trifecta: Messaging, AI and self-service.

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If conversational commerce isn't a priority retailers may be saying goodbye to customers

by Savinay Berry — EVP Product and Engineering, SHIFT Communications

Conversational commerce matters as customers expect to reach retailers when and how they want.

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3 ways collecting consumer data boosts customer experience

by Sai Koppala

Here are actionable steps retailers can take to encourage consumers to share data and then make good use of that data over the long term.

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How to enable more human interactions with customers

by Sarah Assous

Enabling human interactions with customers is about facilitating discovery experiences that feel human and empathetic, speaks your language, removes…

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Redefining customer experience in retail

by Michael Scharff

Achieving consistently good CX requires a clear understanding of how consumers are influenced and how they prefer to engage with brands and retailers.

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Understanding retail through the Gen Z filter

by Tony DiPaolo — Vice President of Retail Solutions, Manhattan Associates

Retailers are bracing for the next wave of shopper-led disruption in the form of the 11-24 age group, colloquially known as Gen Z.

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SOLVING QUICK-SERVE DILEMMAS WITH THE SELF-ORDERING KIOSK

If the ups and downs of the last few years weren’t enough, the current economic climate is presenting new challenges that organizations of all sizes have to…

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Effective customer onboarding sets stage for human connection, experience improvement

by Simon Fraser

By taking an experience improvement approach, brands can identify questions to pose to customers at specific moments in the onboarding journey.

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Why consumers, brands are buying into Buy Now, Pay Later

by Maeghen Krueger — Director, Strategic Services, The Lacek Group

While still relatively new, the payment approach of Buy Now, Pay Later appears well positioned for continued growth within retail and is fast becoming part of…

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To create a customer experience that's relevant and useful, go beyond selling

by Diane Keng — CEO and Co-founder, Breinify

Consumers are more socially conscious and looking to brands that align with their own values. They are willing to pay more for brands that do, but for brands…

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Social shoppers prefer checking out on brand sites

by Charles Nicholls — Founding Director and Chief Strategy Officer, SimplicityDX

Here are the five top issues giving consumers pause for thought before handing over hard-earned dollars to social networks.

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Offset rising prices with a deep personal understanding of each customer

by John Nash — Chief Marketing and Strategy Officer, Redpoint Global

Consumers are still opening their wallets even when it comes to discretionary spending but they may need an extra push to respond to a brand's traditional…

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Deploying self-service channels in retail

by Brian Lannan — Vice President, Retail Experience, Avtex

Why conversational AI is the future of customer-driven self-service.

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Inflation is impacting the customer experience: Here's what to do about it

by Jim Katzman — Principal, CX Strategy & Enablement, InMoment

There's no denying we live in uncertain times, but approaching the CX program with patience and flexibility is what will get your brand through inflation.

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The customer journey: How it has evolved and where it’s going

by Danielle Michaely — Co-Founder and Chief Revenue Officer, Konnecto

If brands are not leveraging tools to gain visibility into consumer behaviors and trigger points online, they are missing out on key opportunities.

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3 strategies to optimize customer experience before and during shipping delays

by Retail Customer Experience

It's clear that delivering excellent CX before and during shipping delays is essential to retaining and building strong relationships with customers. Here are…

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Shoppers decide what makes a great in-store experience and here's what they want

by Bobby Marhamat — CEO, Raydiant

What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer than you might think.

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