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Consumer Behavior Blogs

Kagan: Is Amazon Pay a trojan horse digital wallet to retailers?

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why he believes Amazon Pay could have a successful future as a payment method in the retail world, even though these retailers are arch…

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How retail kiosks can help retailers simplify the busy holiday season

Melissa Tally, marketing coordinator at Meridian Kiosks, provides an overview of kiosk technology and how emerging advancements can help retailers meet…

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Why it's time for retail marketers to start listening

Evan Magliocca, brand marketing manager, at Baesman Insights & Marketing, discusses what marketers can be doing to better learn about customers and create more…

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The new retail era where logistics is both sexy and essential

by Chris Petersen — Owner, IMS

Chris Petersen explains why, from AI to predictive inventory, logistics isn't what it used to be.

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4 negotiation strategies for managing difficult retail customers

Dean Kaplan, president of the Kaplan Group, shares insight on how to prevent the angry retail customer scenario and what to do if it can't be avoided.

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Why social media will never deliver a good discovery shopping experience

While social media social media is great for connecting with customers, it's supplemental to a retailer's own platform, writes Andrew Blachman, COO of…

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3 ways to keep the personal touch in brick-and-mortar retail

Ron Lutz, executive vice president and chief client officer, Miller Zell, offers up insight on why brick-and-mortar retailers must be focused on delivering an…

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3 email ROI metrics retailers often ignore

Will Devlin, senior director, marketing, for MessageGears, explains that while retailers expend a great deal of effort measuring the sales impact of email…

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What you can expect from this year's Black Friday

Trevor Sumner, CEO, PERCH, shares his expectations about the impending Black Friday: digital experiences that will excite, e-commerce and its continued rise as…

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Black Friday: 4 ways retailers can prepare

Steve Davidson, vice president, Warranty Products, offers up tips to help prepare for Black Friday as it arrives.

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Unboxing the retail subscription box phenomenon

Laura Gayle, Business Woman Guide, offers retailers insight on how to get a subscription box service up and running and avoid potential pitfalls.

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The good, the bad and the ugly: An outlook on retail in 2019

Puja Kartan, strategy director, Isobar US, offers up unique insight on how top U.S. retailers are faring when it comes to digital innovation and what those not…

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Why embracing new technology is a good thing for traditional retailers

Andy Tow, managing director, Retail Marketing Group, explains that as shoppers have more choice than ever, traditional retail has a prominent role to play abd…

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Reining in customers with a little delight

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell shares a childhood experience that reflects on how to effectively rein in customers and why the retail customer experience should be a partnership…

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How mixed reality can help the brick-and-mortar keep up with Amazon

Mark Hardy, CEO of InContext, explains how a mixed reality strategy can help retailers boost shopper engagement and optimize the customer experience.

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Why retail success requires boosting operational efficiency

Nick East, Zynstra CEO, explains why retailers can no longer afford to have in-store IT systems be a drag on customer experience, especially when there are…

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Emotion in customer care: Just how important is it?

Julien Rio, head of marketing at Dimelo, explains why retailers need to solve problems from the lower levels of the hierarchy of needs when it comes to…

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4 rules for getting consumers to opt-in to SMS marketing campaigns

Dan Slavin, CEO, CodeBroker explains how SMS marketing represents a real opportunity for marketers.

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The customer experience is broken: Lifecycle marketing is the fix

Augie MacCurrach, CEO, Customer Portfolios, offers insight on what leads to a broken customer experience and tips and advice on how to fix it.

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Operating in a customer-driven economy

Andy Tow, managing director, Retail Marketing Group, offers insight on why the race is on for brands to elevate themselves by offering personalised experiences.

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