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Consumer Behavior Blogs

Why and how retailers must create relevancy to survive

by Chris Petersen — Owner, IMS

Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.

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Managing the customer web experience

Jesse Himsworth, vice president of strategy and integrated solutions, Clearlink, explains that the web customer experience is no longer about simply setting up…

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Digitally-native brands embrace omnichannel sales strategies with success

Heath Wells, co-founder and CEO of NuORDER, explains why digitally-native brands that want to follow in the footsteps of successful predecessors must develop…

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The store is still a winning strategy. Here's why

Hal Charnley, president of Wiser, explains why the brands and retailers that succeed are the ones that adapt and embrace the changing role of physical retail…

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How to clear top 5 hurdles in deploying autonomous retail checkout

Michael Suswal, co-founder and COO of Standard Cognition, maps out how to clear five top obstacles standing in a retailer's way in deploying autonomous…

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4 ways brands can gain advantage via voice commerce

Tabatha Patterson, strategy and insights analyst, VML, explains why virtual assistants are proving increasingly helpful for shoppers and that by optimizing the…

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Helping e-commerce teams focus on retail customer experience

Matthew Robinson, head of marketing U.K., ContentSquare, explains why understanding how customers interact with your website is critical to optimization…

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How emerging technologies are changing the retail shopping experience

Bob Meixner, senior product strategist, Oracle Commerce Cloud, offers insight on the emerging technologies hitting the retail environment and why retailers…

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How smart retailers join social content, e-commerce for robust customer experience

Dave Feinleib, CEO, Content Analytics, explains how great product content no longer refers to just product descriptions and images. Great product content…

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Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Bob Gatta, CEO of Data Display Systems, explains why engagement — in-store leading to online — should be the primary metric for determining return on…

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The changing face of retail IT and impact on customer experience

Nick East, CEO, Zynstra, explains 'edge computing' and how it's bringing the processing power of the cloud closer to where it's needed — to end devices like…

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How to drive retail store traffic with personalization, loyalty strategies

Kibo SVP of Product and Strategy Jennifer Sherman explains why retailers should deliver first and foremost on the promise of buy online, pickup in-store…

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Transforming video content analytics into retail business intelligence

Stephanie Weagle, CMO, BriefCam, explains why the use of retail video analytics plays into understanding consumer behavior. Consumer attitudes, preferences and…

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Is your store red-carpet ready? The role of in-store technology for brand uptime

Paul Milner, marketing director at Displaydata, explains why retailers need to use technology to create an engaging and impressive in-store experience that…

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Brick-and-mortar retail isn't dead, it's just evolving

Vladimir Edelman, CEO and co-founder of HEROFi, lists out what physical retailers can learn from Amazon's success story.

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The consumer movement taking place in the retail industry

Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl, shares insight on why retailers should be exploring strategies to develop a share of both the on-demand and…

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Kagan: Retailers going back to basics for growth

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan, industry analyst, explains how retail management now has a newer and younger mindset and they are rapidly taking the industry in new directions.

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Examining the online apparel retail customer experience

Brooke Patton, research content specialist at GutCheck, offers insight on the retail apparel industry which is straddling an omnichannel landscape and how it…

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Retail innovation report offers insight on in-store tech transformation

Ed King, co-founder, HighStreet Collective, shares insight from the Retail Innovation Radar report which provides data on technologies retailers should…

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Tips for aligning digital tech to the retail customer journey

Julie Smith, principal, and Kristen Lenci, a managing principal and leader, Point B, offer up insight on why it's critical retailers aligning digital…

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