Consumer Behavior Blogs
How retailers can give consumers the personal care they expect
Carey Stoker, senior vice president, customer care services, Radial, believes customer care is the differentiator between a good and a great experience, and…
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Holiday season check up: Are you effectively using store cards to foster customers for life?
Citi Retail Services' Leslie McNamara explains why building lifelong customers starts with early engagement, personalized communication and a seamless…
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As Black Friday hits, here's a holiday 2019 prediction
George Troy, author/blogger, believes this holiday season won't be as robust as many in the past and that retailers need to take a conservative approach.
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How digital marketers can drive CX in the mobile-first era
Maria Marinina, digital marketing manager, Iflexion, explains why moving on to mobile-centric CX is a priority and the next logical step.
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Optimizing human flow: Rethinking retail with data and experiential marketing
Anthony Coppers, founder and head of innovation at Gradient, shares insight on why when retailers bridge the connection between offline and online, in an…
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What undergarments reveal about the human psyche and what it means for retail
Linda Jeo Zerba, founder of Big Squirrel, believes the undergarments product category can tell a lot about the new reality under which brands are operating.
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A mobile advertising holiday roadmap for retailers
Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…
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Why your customer experience must mirror your retail culture
Joe Schultz, vice president of sales, Harbor Retail, discusses why company culture has a greater impact on a brand's customer experience than one may think and…
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Understanding the terms of engagement for in-store technology
Paul Chapuis, founder and CEO of OnQ and Converge Retail, says all too often, in-store retail technology is treated as a check-box item. But simply dropping a…
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4 essential technologies for customer service in retail
Julien Rio, marketing director at RingCentral Engage Digital, shares why having just one customer support channel is a fail. He writes it is essential for…
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Why risk not using marketing technology when it's crucial to the digital CX?
Lynne Capozzi, CMO, Acquia, explains that while big challenges still exist, using technology to enhance CX simply can no longer be avoided.
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How to use personalized email to build emotional Intimacy with your brand
James Glover, president and CEO of Coherent Path, explains why retailers need to zero in on the specific types of emotional connections your customers expect…
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5 best practices for launching a loyalty program
Marc Castrechini, vice president of product management for TSYS Merchant Solutions, offers up advice on why the smaller retailer needs to not only launching a…
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Brands need wake-up call on customer experiences
Anders Ekman,V12 president, believes meeting the demands of today's consumers requires a solid grasp on customer data, insights from third-party demographics…
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6 steps to reverse engineer the customer experience for better outcomes
Lisa Sharapata, senior director of brand experience at Aprimo, explains why retail customer experience strategy should be equipped with the agility and…
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Adapting the brand to the digital age: How messaging is revolutionizing customer service
Ido Bornstein-HaCohen, CEO, Conversocial, believes changing consumer expectations and technological advancements are propelling us further into a digital world…
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Why all-in-one is fast becoming the standard in CRM
John Oechsle, president and CEO of Swiftpage, maps out the many reasons an all-in-one CRM is the path for retailers as they provide more features that help…
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Why it's time for brands to prioritize the happiness of millennial shoppers
Brightpearl CEO Derek O'Carroll says brands must work harder to attract buyers and to encourage repeat purchases, particularly from the younger demographic.
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A customer experience audit of women's retail
Nick Godfrey, executive vice president and co-founder, Customer Portfolios, explains how an audit of the customer experience is not only necessary but critical…
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Welcome to the era of harmonic retail
DeAnn Campbell, retail strategy and research, Harbor Retail, is convinced the next evolutionary era heralds a shift beyond converged commerce to harmonic…
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