Consumer Behavior Blogs
Four considerations for providing the best mobile customer experience
by Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.
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Five disruptive retail trends to watch for
by Kristen Gramigna — Chief Marketing Officer, BluePay
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
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Maslow's hierarchy of needs and the psychology of loyalty programs
by Bryan Pearson — President, LoyaltyOne
Psychology 101 meets loyalty marketing.
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Why brand longevity means avoiding shortcuts
by Andrew Sharpe — Retail Strategist, BRANDSPANK
What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.
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Seven lessons in upselling, learned from a trip to the mechanic
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.
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5 Lessons Learned From Recent Retail Data Breaches [infographic]
by James Bickers — Editor, Networld Alliance
Here are some hard lessons learned for retailers concerning data breaches.
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Four tips for leading lasting change that leads to higher sales
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.
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The power of consistent customer service
by Adam Toporek
A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.
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How to communicate price increases to your customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Your customers need to be gently reminded of the value they are receiving from you.
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The three main things customers want from mobile payments
by Kristen Gramigna — Chief Marketing Officer, BluePay
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
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To drive store traffic, give shoppers something they can't get online
by Chris Petersen — Owner, IMS
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
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How to be a more prescriptive retail manager
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Every performance development plan needs to contain both a diagnostic and prescriptive element.
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Why the future of retail is exciting, not gloomy
by Kristen Gramigna — Chief Marketing Officer, BluePay
Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.
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A tale of two pricing strategies
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
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How to add additional value to your products
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
How retail associates handle and present products to customers adds to, or reduces, the perceived value.
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Offering great customer experiences when things go wrong
by Clare Evans
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
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Pricing lessons from the 2014 Corvette
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.
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