Consumer Behavior Blogs

Whole Foods’ paycheck may hinge on prices

by Bryan Pearson — President, LoyaltyOne

People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.

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Maximizing the value of a retail loyalty program

by Fred Thompson

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…

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How data design can take the pain out of purchases

by Bryan Pearson — President, LoyaltyOne

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.

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Is Olapic a vision for the future of multi-channel retailing?

by Chris Petersen — Owner, IMS

Retailers can now create "look books" from consumer photos in real time.

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Why your customer service has to include selling

by Bob Phibbs — CEO, The Retail Doctor

In addition to acquiring new customers, retailers need to focus on selling more to their existing ones.

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Ten questions every retailer must ask in order to survive

by Chris Petersen — Owner, IMS

It's not what you know ... it's what you don't know that could be hurting your business.

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Improving your culture by sharing your story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

Over the past few years the concept of "storytelling," from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see…

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How to be smart in a world of dumb retail mistakes

by Kristen Gramigna — Chief Marketing Officer, BluePay

There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…

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Why loyalty tiers no longer rank

by Bryan Pearson — President, LoyaltyOne

For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.

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The rise of the millennial and what it means for retail

by Clare Evans

Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…

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Walmart: Pricing perseverance or insanity?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"Wal-Mart rolls out 'Black Friday-like' spring sales event to drum up sales." The St. Louis Post-Dispatch headline raises the question, does perseverance pay…

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Speed and quality: Must they be mutually exclusive?

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

Speed vs quality: Which is more important to your customers? And what impact does each of them have on the customer experience?

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11 compelling mobile stats every retailer should pay attention to

by Chris Allen

Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats…

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Is the Apple retail model right for your company?

by Kristen Gramigna — Chief Marketing Officer, BluePay

With more than 9,000 stores at its peak, Blockbuster enjoyed a competitive advantage that no rival could duplicate. But with the ease and convenience of online…

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Three steps to retail loyalty programs that connect with customers

by Fred Thompson

We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…

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Egging for the bigger basket

by Lisa Biank Fasig — Director, JZMcBride and Associates

The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.

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When it comes to loyalty marketing, sometimes less really is more

by Fred Thompson

Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…

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