Consumer Behavior Blogs
What not to do when you lose a customer
by Bob Phibbs — CEO, The Retail Doctor
A business owner's worst nightmare is learning they've lost their best customer.
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Changing prices, changing value?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…
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Millennial marketing lessons from Jimmy Fallon
by Jeff Fromm — Executive Vice President, Barkley
How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…
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If our data is currency, who is the bank?
by Doug Stephens — President, Retail Prophet Consulting
If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…
read nowHow and why price discounts impact customer experience
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…
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Your data is only as good as your perspective
by Adam Toporek
Great customer experience strategies must inevitably be formed around good data. Even for smaller organizations that might not have the data quantity or…
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Tipping points in an economy of one
by Bryan Pearson — President, LoyaltyOne
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…
read nowAs Millennials get nostalgic, so do brands
by Jeff Fromm — Executive Vice President, Barkley
Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…
read nowPricing and human behavior modification
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.
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Clash of the titans: Alibaba vs. Amazon
by Chris Petersen — Owner, IMS
There are some predictions that 50 percent of major U.S. retailers will be gone by 2020. While it is too early to predict the demise of bricks and mortar, it's…
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Innovating under the Latin influence
by Arturo Nava — Managing Partner & Co-founder, Marketealo
Innovation is the life blood of any successful business; without it, companies cease to offer brands, products, services and experiences that delight their…
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Why retailers need to keep a laser focus on the customer
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
I spent the first 15 years of my retail career in operations, i.e. working in and ultimately managing stores. Those years gave me invaluable first-hand…
read nowYour price is too high!
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
These words strike fear into the hearts of CEOs and salespeople like no others. The reality is that this is the one statement we should long to hear. Why?
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Customer loyalty test: Will your customer evangelize your business?
by Shep Hyken — CAO, Shepard Presentations
The term "loyalty" usually brings to mind a long period of time … in other words, a lifetime customer. However, when I teach the concept of loyalty, I like to…
read nowFive requirements for improving employee performance for store growth
by Chris Petersen — Owner, IMS
From the headlines coming out of last month's NRF Big Show, it was difficult to tell if retail stores were "running scared" of e-commerce, or very optimistic…
read nowPrice and profit
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A January 9, 2014 Washington Post/Associated Press article, "Retailers of all stripes sing holiday blues," states that seven retailers have cut fourth quarter…
read nowUsing customer feedback as an advantage
by Shep Hyken — CAO, Shepard Presentations
Customers have always had a voice, but today it is louder than ever. Great companies want to hear from their customers. They want their feedback, opinions and…
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More than a lost sale
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
During a store visit I got a chance to talk with a young woman I consider an excellent sales person. She delivered very engaging experiences and seemed focused…
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The 'miserable men of shopping,' via Instagram
by James Bickers — Editor, Networld Alliance
In the early days of my marriage, my wife and I spent a lot of time at local shopping malls. In those pre-children years, shopping was more a leisure activity…
read nowChaChing! Using value pricing to grow sales and profits, part 3
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…
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