Consumer Behavior Blogs
The missing link in retail customer experience
by Chris Petersen — Owner, IMS
As I make my rounds teaching Retail University around the world, one of the most asked questions is "how do we transform customer experience in retail stores?…
read nowMacy's novel approach to rolling out mobility in 800 stores
by Chris Petersen — Owner, IMS
Unless you have been living under a rock lately, you'll know that showrooming is one of the hottest topics in retailing. Consumers are increasingly using their…
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Five ways to lose your Facebook business page fans
by Bob Phibbs — CEO, The Retail Doctor
Creating a Facebook business page for your small business and then growing your fan base has become a focus for many businesses and has the potential to be a…
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Loyalty means never having to say, "Eat that second doughnut"
by Bryan Pearson — President, LoyaltyOne
Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and the consumer.
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Do customers control your pricing?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
The CEO of a staffing firm asked what I did for a living. When I told him that I help companies get higher prices regardless of what their competitors or the…
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Why don't the old customer service ways work anymore?
by Micah Solomon — president, four aces inc
"Why don't the old ways work with customers anymore?" I hear this question frequently when I'm speaking at a business event or starting a new customer service…
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Klout: More social influence equals a better customer experience?
by Colin Shaw — Founder & CEO, Beyond Philosophy
I was very interested to see that organizations are starting to provide a better customer experience to people that have more social influence. You may have…
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There's no room for revolutionaries on Wall Street
by Doug Stephens — President, Retail Prophet Consulting
Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team made some significant changes to the pricing and promotional structure for…
read nowMarket-driven pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A May 9, 2012 Bloomberg Businessweek article, "Macy's 1Q profit jumps 38 percent," attributes the company's success to its ability to tailor its fashions to…
read nowThe high price of uncertainty
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Is uncertainty really stymieing growth? The leaders of Fortune 500 companies are sitting on trillions in cash awaiting clear indicators of where the economy is…
read nowWhy tablets are so compelling to kids ... of all species
by Chris Petersen — Owner, IMS
The twins absolutely love their iPad. They can't get enough time on it. In this Miami family, the teenagers also exhibit a high preference for consumer…
read nowUnderstanding retail's 'third shelf'
by Doug Stephens — President, Retail Prophet Consulting
There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately…
read nowPrice addiction: Why retailers are hooked on discounting
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.
read nowSocial relevance as more than a pet project
by Bryan Pearson — President, LoyaltyOne
Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…
read nowTo beat showrooming, change the showroom
by Chris Petersen — Owner, IMS
Almost every other retail headline is about the growing tide of online sales and the rise of mobile shopping. CEA just forecasted that more shoppers will shop…
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Lessons learned from the Transit of Venus
by James Tenser — Principal, VSN Strategies
Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the…
read nowHow stress impacts buyer behavior
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Behavioralists tell us that if you want to know the true nature of a person, observe them in stressful situations. How can we tell when buyers are stressed?
read nowThe seven reasons independent retailers go broke
by Bob Phibbs — CEO, The Retail Doctor
When I was first starting my retail consultancy business back in the 90?s, independent retailers dreaded the arrival of retail super chains like Walmart in…
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Accelerating your company or store's performance
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
accelerate - to cause faster or greater activity, development, progress, advancement, etc., in: to accelerate economic growth.
read nowBuyers behave irrationally
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…
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