Brazil: Retail lessons from the land of beef

by Chris Petersen — Owner, IMS

While in much of the world economies and retail are still in recovery mode, Brazil is a bull of an economy. Brazil is bold, brazen and the land of where "beef…

You had me at hello, but: What neuromarketing and Big Data miss

I'm a geek. I love big data and ferreting out patterns. Nothing fascinates me more than the burgeoning field of neuromarketing.

Can pricing build trust?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

As business owners, we instinctively know that trust is essential to our success. The day we lose our customers trust is the day we lose their business. Game…

Staying on your customer's friends list

by Bryan Pearson — President, LoyaltyOne

Many of us strive to be No. 1, but when it comes to social circles, the first task is to make it into the 150.

The spectacular marketing fail of JC Penney

by Bob Phibbs — CEO, The Retail Doctor

Ron Johnson, Penney's CEO, said last week that "coupons were a drug."

Government-controlled pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A May 7, 2012 article in the Bankgok Post, "The price of ignorance can be high," highlights the folly of government interference in pricing. Why are…

Social media has the power to kill pink slime

by Chris Petersen — Owner, IMS

Bettina Siegel is the poster child for what a blog can do.

Why customers seem scarce - part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In the previous two segments (1, 2) we learned how industry overcapacity, a dying industry and a perception that our competitors' offerings are superior cause…

When choosing means losing time

by Lisa Biank Fasig — Director, JZMcBride and Associates

On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma…

Is Walmart losing out on deeper loyalty by not offering loyalty cards?

by Annamaria Turano — Executive Director, MCAworks

Walmart remains one of the few giant retailers which does not yet offer a customer loyalty card. In the new book, Walmart: Key Insights and Practical Lessons…

Another nail in the coffin of big box stores?

by Chris Petersen — Owner, IMS

You don't need to look very far to see another article on the growth of online retailing. The phenomenon of online shopping is truly worldwide. While Amazon…

Why customers seem scarce - part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Last week we discussed how to grow your revenues, profits and customer bases when facing the challenges of industry overcapacity or a dying industry. Both…

To ignite your customers, fire up your employees

I'm one of those connected customers. I scan QR codes. I read product reviews. I'm never without my phone and it is loaded and ready with Google Shopper, Red…

Why Customers Seem Scarce - Part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Far too many sellers suffer believe that customers are scarce and that they can't raise prices for fear of losing the customers they have.

Six retailers who blew it - BIG

When I give presentations, I typically like to use case studies to show customers best practices. However, it is frequently the object lessons of who blew it…

What is an industry leader?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"Industry leader" is one of the financial press' favorite phrases, yet how often do they define the term? What makes one company, above all others, the…

Loyalty plan: A compelling showroom model

by Bryan Pearson — President, LoyaltyOne

Recent news stories regarding the trend of "showrooming" have me wondering why more merchants aren't showboating the one feature that distinguishes them from…

Google Glasses: Who is actually going to wear them?

by Cherryh Cansler — Publisher, FastCasual.com

The video recently released by Google featuring "Project Glass," Android-powered eyeglasses with a real-life, heads-up display, has received nearly 1…

Who's running your business?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What would you say if someone told you that they were responding to 600 proposals a year versus 150 in prior years? Who among us wouldn't like to see that…

Beating the showrooming blues

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

Today's Wall Street Journal carries an article on what's being called "showrooming." This is a relatively new activity where shoppers go to a local brick &…