How technology can enhance the customer in-store experience

How technology can enhance the customer in-store experience

Rather than being a threat, technology can in fact significantly enhance the customer in-store experience.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

Autumn comforts: Discovering your shoppers' comfort zone

Autumn comforts: Discovering your shoppers' comfort zone

Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling translates successfully to the sales floor?

7 critical questions traditional retailer metrics can't answer

7 critical questions traditional retailer metrics can't answer

Traditional metrics of sales and share are not enough for omnichannel.

Redefining the customer reward strategy

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

1 of the greatest misses in omnichannel retailing

1 of the greatest misses in omnichannel retailing

If retailers want to engage, they need more than products, pics and price.

5 ways to optimize customer experience in store and online

5 ways to optimize customer experience in store and online

Consumers want online to be more like stores … and vice versa.

4 tips for crafting a valuable SMS marketing campaign

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and partner for the long term.

Cognitive computing: IBM's  'secret weapon' in transforming experience

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation. Cognitive computing systems are becoming the secret weapon helping companies transform consumers' shopping experience.

Why egift rewards during holiday season are a win-win

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.

3 steps for reinventing customer service with social support

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.

3 tips to avoid being ‘spooked’ by holiday shopping

3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

Should retail prices in store be the same as online?

Should retail prices in store be the same as online?

Omnichannel "click & collect" is a slippery slope for retail prices.

When change is in store: How Starbucks, Stouffer's and others manage transformation

When change is in store: How Starbucks, Stouffer's and others manage transformation

The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change.

Free Webinar: How retailers can discover the key to seamless cross-channel

Free Webinar: How retailers can discover the key to seamless cross-channel

Boosting customer loyalty and brand advocacy takes strategy, resources and commitment as the quest to get a single view of the customer across multiple commerce channels can prove challenging. But as two Pitney Bowes experts reveal in a free webinar it can be done and done well.

Tips, insight on how to boost customer interaction

Tips, insight on how to boost customer interaction

Chris Poelma, president and general manager of NCR Small Business, offers up insight and tips on improving customer interaction in the retail environment.

Examining the 5 retail senses

Examining the 5 retail senses

What happens when we go beyond the basic human senses and tap into a consumer's retail senses? Retail senses encompass the five basic areas: presentation, price, quality, availability and location.

4 ways mobile can boost the bottom line

4 ways mobile can boost the bottom line

James Robins, CMO at Canvas, offers up four ways mobile technology can help retailers improve the bottom line, and make for happier customers and a happier retailer.

[Free webinar] How Express.com boosted site search conversions by over 18%

[Free webinar] How Express.com boosted site search conversions by over 18%

Express.com offers up insight on how it boosted its site search conversion rate.

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Surviving the retail revolution: 2018 will be a wild ride