Rather than being a threat, technology can in fact significantly enhance the customer in-store experience.
Personalization has long been touted as the Holy Grail for improved customer experience at retail.
Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling translates successfully to the sales floor?
Traditional metrics of sales and share are not enough for omnichannel.
Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.
If retailers want to engage, they need more than products, pics and price.
Consumers want online to be more like stores … and vice versa.
When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and partner for the long term.
Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation. Cognitive computing systems are becoming the secret weapon helping companies transform consumers' shopping experience.
Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.
Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.
HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.
How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.
Omnichannel "click & collect" is a slippery slope for retail prices.
The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change.
Boosting customer loyalty and brand advocacy takes strategy, resources and commitment as the quest to get a single view of the customer across multiple commerce channels can prove challenging. But as two Pitney Bowes experts reveal in a free webinar it can be done and done well.
Chris Poelma, president and general manager of NCR Small Business, offers up insight and tips on improving customer interaction in the retail environment.
What happens when we go beyond the basic human senses and tap into a consumer's retail senses? Retail senses encompass the five basic areas: presentation, price, quality, availability and location.
James Robins, CMO at Canvas, offers up four ways mobile technology can help retailers improve the bottom line, and make for happier customers and a happier retailer.
Express.com offers up insight on how it boosted its site search conversion rate.