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Consumer Behavior News & Media

Pet retailer deploys IBM MobileFirst to simplify purchase journey

July 20, 2017

The U.K.-based Pets at Home is launching Sales Assist, an IBM MobileFirst for iOS app for iPad, to drive a simpler purchase process across its 440 stores.

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Chatbots gaining popularity with consumers, especially millennials

July 19, 2017

One quarter of U.S. consumers are using a chatbot on a daily basis, and that figure spikes to 40 percent among the millennial generation.

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A few changes coming in back-to-school shopping season

July 19, 2017

Mass merchants will benefit most during this year's back-to-school shopping season, and department stores will likely see a decline in consumer traffic…

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To compete with Amazon, retailers must focus on mobile experience

The beverage alcohol industry in particular might fall victim to Amazon's takeover of Whole Foods.

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Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a…

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Voice-controlled devices playing bigger part in consumer purchasing

July 17, 2017

Just about one in three shoppers will make a purchase through a voice-controlled device in the next year, and nearly one in five, 19 percent, made a voice…

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How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect…

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Amazon both friend and foe to retailers

July 14, 2017

While Amazon has long been described as the traditional retail killer, competing retailers view the ecommerce giant as both a foe and a friend — the latter…

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Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

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Study: Consumers love to touch, love music, but long wait lines not so much

July 13, 2017

When it comes to brick-and-mortar shopping, a majority of U.S. consumers, 72 percent, love being able to touch, feel and try products, and the statistic jumps…

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Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

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Smartphones will soon beat out tablets in UK mobile spend

July 11, 2017

The smartphone will soon blow past the tablet in the U.K. when it comes to mobile shopping, with smartphones grabbing 51.5 percent of spend next year.

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Research highlights challenge points when it comes to customer experience

July 11, 2017

While 76 percent of retail decision makers believe they have enough actionable data, more than half (55 percent) are still relying on written, non-automated…

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Research: Lifestage and lifestyle play big roles in consumer path to purchase

July 11, 2017

Family, childhood experiences and external influences all play a role in the consumer's path to purchase, according to new Alliance Data research.

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Consumers are loving loyalty programs, claims report

July 10, 2017

More than half, 53 percent, of Americans enrolled in a loyalty program are participating because the program is easy to use, and currently there are 3.…

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Leveraging robotics in the retail customer experience quest

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the…

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Kagan: The retailer role in smart home growth

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why smart home growth is picking up steam and how it presents an opportunity for retailers, if they handle it correctly and position…

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Consumers willing to pay for a good customer experience, claims new study

July 7, 2017

Eight out of 10 consumers are willing to pay more for better customer experience, according to a new Capgemini study.

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Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely…

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Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the…

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