Webinar: How to tap mobile, personalization to drive a seamless customer journey

Webinar: How to tap mobile, personalization to drive a seamless customer journey

Photo: iStock.com

It's not easy being a retailer these days, whether you're pure ecommerce, pure brick-and-mortar or the omnichannel merchant. Consumers don't go shopping without their smartphones in hand, they expect a rewarding experience, and they're quick to jump to a competitor if their needs aren't met.

Understanding what it takes to create and deliver a successful customer journey is the focus of a one-hour free webinar starting at 2 p.m. EST at RetailCustomerExperience on July 27, 2017.

Attendees, who can register here for the event, will get critical insight from an intelligence report that surveyed retailers worldwide regarding priorities and strategies necessary to survive in today's retail marketplace.

The data, from Adobe's 2017 Digital Trends in Retail report, along with highlights from Adobe’s recent Digital Economy Project, will be shared by Michael Klein, director of industry strategy for Adobe Marketing Cloud. Klein will provide insight on how and why retailers are shifting to mobile, what will differentiate retailers today, and the interesting innovations ahead for retailers by 2020.

Klein leads a team of subject matter experts who work with Adobe's global retail clients to help them develop best-in-class digital marketing strategies. He also regularly contributes thought leadership to industry events, and is an active member of Shop.org and the Global Retail Marketing Association.

Don't miss what promises to be an enlightening and informative webinar.


Topics: Consumer Behavior, Customer Experience, Customer Service, Digital Merchandising, eCommerce, In-Store Media, Marketing, Merchandising, Mobile Payments, Mobile Retail, Omnichannel / Multichannel, Online Retailing, Retail - Apparel, Retail - General, Technology, Webinars

Companies: Adobe

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