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Consumer Behavior News & Media

Millennial parents hit brick-and-mortars to stay on budget

September 1, 2017

Shopping in-store is more cost effective, according to millennial-aged parents, compared to online shopping. The consumer segment is expected to do a majority…

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Webinar: Experts offer insight on how retailers can avoid a sticky consumer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In a free live one-hour webinar, Laura Noll and Agata Kowalska from Avery Dennison provide insight on how product labels and labeling material play a role in…

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5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer…

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Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also…

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Merchants seek ways to make their mobile apps indispensable

by Will Hernandez — Editor, NetWorld Media Group

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

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Millennials aren't anti-store and don't mind being tracked

August 29, 2017

Contrary to what a good number of media reports claim, half of millennial shoppers prefer in-store shopping, and a good majority, 70 percent, don't mind having…

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Holiday ecommerce season will take a dip this year, reveals forecast

August 28, 2017

Retailers hoping for a more robust ecommerce holiday season will likely have their hopes dashed, given ecommerce growth will hit just 10 percent growth, a …

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Rewards playing a role in UK consumer activity

August 28, 2017

Three quarters of British consumers admit that a reward impacts final purchase, and an appealing incentive has driven 30 percent to choose a product of less…

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A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from…

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Dick's Sporting Goods CEO: There is a perfect storm ahead

August 25, 2017

Lots of retailers are in panic mode, according to Dick's Sporting Goods CEO Edward Stack, and there is a "perfect storm" approaching for the industry due to…

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Merchants should highlight mobile self-service usefulness to consumers

by Will Hernandez — Editor, NetWorld Media Group

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

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Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the…

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Walmart, Google team up on a collaborative shopping vision

August 23, 2017

In a quest clearly aimed at beating Amazon, Walmart will sell its products via Google’s online mall, Google Express, in a partnership aimed at offering a new…

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Does Walmart really have a shot against the Amazon juggernaut?

by Chris Petersen — Owner, IMS

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation…

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Low price, good value are driving deeper customer loyalty

August 21, 2017

Nearly all consumers, 92 percent, view price and value as top reasons to be loyal to a retailer and brand. Product quality also factors high, with 72 percent…

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Why it's time for retailers to serve customers some 'vacation cereal'

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by…

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Pinterest proves winning for brands, reveals analysis

August 17, 2017

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to…

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Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product…

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Survey: Online shoppers prefer direct shopping with brands

August 16, 2017

More than half, 55 percent, of shoppers prefer buying directly from a brand versus buying at a retailer, according to a new Astound Commerce Insight survey.

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Online consumers love high quality visual content

August 15, 2017

When it comes to shopping online, visual content counts for today's consumer.

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