Online shoppers heading abroad to get best product price
A new UPS study reports U.S. online shoppers have no qualms about doing business with international retail sites if they can get a better price.
Nearly half of online consumers have bought from international retailers and 48 percent of smartphone consumers have purchased items abroad using their device.
While price is a prime factor, 36 percent of online consumers shopping abroad are seeking unique products not available from U.S.-based retailers, states the study.
"The lines that separate domestic and international retailers continue to disappear," said Alan Gershenhorn, chief commercial officer for UPS, in a press release. "Retailers are now competing across the globe. In order to win, retailers can distinguish themselves by providing value through personalized experiences."
Smartphones and mobile devices are gaining ground in the shopping experience both online and in the brick-and-mortar environment as eight in 10 online shoppers are using retail apps and prefer the apps to website browsing due to a faster speed and better user experience.
"Online shoppers are able to shop the world’s boutiques and bazaars with ease," said Gershenhorn. "We're witnessing a glimpse of the future, when retailers and their customers will be defined less by geographic location and more by how they connect with each other. The challenge is to best provide shoppers with the choice, control and convenience they desire."