1 of the greatest misses in omnichannel retailing

by Chris Petersen — Owner, IMS

If retailers want to engage, they need more than products, pics and price.

Furniture retailer boosts buyer engagement with data-driven communication

November 8, 2016

Industry West, a furniture retailer, is increasing commercial buyer engagement and driving greater website traffic via a new approach to marketing…

Spiking holiday sales means more socializing for retailers, reveals study

November 8, 2016

Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales…

Millennial demand spurs fragrance market

November 8, 2016

Retailers selling fragrances can expect increasing sales thanks to millennial interest in perfumes.

Study: Consumer expectations are driving new retail economic metrics

November 2, 2016

Taking a page from Oldsmobile's marketing genius, today’s retail economics are not anyone’s grandparents’ retail economics.

5 ways to optimize customer experience in store and online

by Chris Petersen — Owner, IMS

Consumers want online to be more like stores … and vice versa.

Online retail a big focus for holiday shoppers, reveals survey

November 1, 2016

At least half of holiday shoppers are intending to buy gifts online this year, according to the annual Deloitte holiday survey on consumer spend and trends.

Survey: Digital strategy key for retailer success

October 31, 2016

A digital e-commerce strategy is more critical than ever for retailers, as a new survey reveals that consumers love shopping online — especially on Amazon …

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…

Google, Myer partnership taps beacons to measure customer behavior

October 27, 2016

Google is teaming up with Australia-based retailer Myer on a beacon trial to better understand the connection between the brick-and-mortar retail world and the…

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

Nordstrom pilots omnichannel customer strategy

October 20, 2016

Nordstrom is debuting an omnichannel effort that lets Washington-based shoppers choose an item online and then try in their local sore.

Holiday should be a jolly one for retailers, predicts study

October 14, 2016

Higher wages are being cited as the top reason consumers will be spending more during the upcoming holiday season.

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in…

Study: Mobile shopping and purchasing have become the norm worldwide

October 11, 2016

Mobile shopping and purchasing have become the norm across the globe as 75 percent of smartphone and tablet users said they have purchased a product or service…

3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

FIS launches real-time loyalty redemption at BP

October 10, 2016

FIS Premium Payback, a real-time, point-of-sale redemption service from FIS, is rolling out nationwide following a successful pilot program with BP, one of the…

Black Friday on its way out as top shopping day

October 7, 2016

The biggest holiday "shopping" day of the year won't be the day after turkey day this year, as a new industry prediction claims the new Black Friday will be…