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Consumer Behavior News & Media

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…

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Google, Myer partnership taps beacons to measure customer behavior

October 27, 2016

Google is teaming up with Australia-based retailer Myer on a beacon trial to better understand the connection between the brick-and-mortar retail world and the…

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Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

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Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

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How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

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Nordstrom pilots omnichannel customer strategy

October 20, 2016

Nordstrom is debuting an omnichannel effort that lets Washington-based shoppers choose an item online and then try in their local sore.

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Holiday should be a jolly one for retailers, predicts study

October 14, 2016

Higher wages are being cited as the top reason consumers will be spending more during the upcoming holiday season.

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3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in…

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Study: Mobile shopping and purchasing have become the norm worldwide

October 11, 2016

Mobile shopping and purchasing have become the norm across the globe as 75 percent of smartphone and tablet users said they have purchased a product or service…

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3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

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FIS launches real-time loyalty redemption at BP

October 10, 2016

FIS Premium Payback, a real-time, point-of-sale redemption service from FIS, is rolling out nationwide following a successful pilot program with BP, one of the…

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Black Friday on its way out as top shopping day

October 7, 2016

The biggest holiday "shopping" day of the year won't be the day after turkey day this year, as a new industry prediction claims the new Black Friday will be…

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Should retail prices in store be the same as online?

by Chris Petersen — Owner, IMS

Omnichannel "click & collect" is a slippery slope for retail prices.

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Presidential election not likely to impact holiday shopping, claims survey

October 6, 2016

While U.S. residents are focused on the upcoming presidential election, the election won't have a discernible impact on this year's retail holiday sales season.

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Shocker: Amazon expected to dominate holiday sales season

October 5, 2016

A new report predicts Amazon will account for 55 percent of first-product search during the upcoming holiday season, during which ecommerce is expected to grow…

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When change is in store: How Starbucks, Stouffer's and others manage transformation

by Bryan Pearson — President, LoyaltyOne

The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to…

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Lowe's Mexico taps Upstream Commerce as partner

October 4, 2016

Lowe's Mexico is working with Upstream Commerce Retail Intelligence to drive better analytics and price optimization strategy across its product line.

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Free Webinar: How retailers can discover the key to seamless cross-channel

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Boosting customer loyalty and brand advocacy takes strategy, resources and commitment as the quest to get a single view of the customer across multiple…

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Temkin, Employee Engagement Awards team up on experience initiatives

October 3, 2016

In a quest to help and inspire retailers to enhance performance, the Employee Engagement Awards and Temkin Group are forming a collaborative partnership…

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Tips, insight on how to boost customer interaction

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Chris Poelma, president and general manager of NCR Small Business, offers up insight and tips on improving customer interaction in the retail environment.

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