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Consumer Behavior News & Media

Sophisticated apps proving a win for retailers

September 15, 2016

Putting some effort into the mobile app can pay off, as a new study reveals transaction boosts of more than 50 percent.

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Kohl's, Macy's among 'genius' digital retailers

September 13, 2016

JC Penney, Nordstrom, Macy's and Kohl's are on a 'genius level' when it comes to digital smarts, but no one is close to attaining Amazon's impressive…

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Pokémon GO inspires Bloomies' social media omnichannel effort

September 9, 2016

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media.

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Mobile innovation is not about your phone!

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

What if the future of mobile has nothing to do with the phone in your hand?

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How Express.com improved search conversions by 18%

Apparel retailer Express.com provides insight on how helping shoppers find relevant products faster and easier led to a rewarding customer experience and…

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United Airlines, Freebirds World Burrito share insight on location-based marketing

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to…

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Le Creuset deploys customer engagement program for retailers

September 1, 2016

In a quest to spur store traffic and boost sales, Le Creuset is launching a digital culinary program for retailers.

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Beyond the smartphone: Restaurants and retailers challenged to reach consumers everywhere

by Will Hernandez — Editor, NetWorld Media Group

At the recent CONNECT Mobile Innovation Summit, executives discussed how providing the best omnichannel experience should be a top priority.

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Amazon launches more locker sites for package pick-up

September 1, 2016

In an effort to make it easier than ever to retrieve that latest order, Amazon is launching more pick-up location sites for consumers.

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Mood Media debuts consumer playlist interaction feature

August 31, 2016

Mood Media is providing retail customers the opportunity to have a say in the in-store music experience via a virtual remote control.

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Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

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3 ways to ensure a loyalty program pays off

Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"

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Amazon, Great Clips share advice for developing a best-in-class mobile experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

When it comes to creating a best-in-class mobile experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping…

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Report: Most retailers not optimizing social media engagement opportunity

August 23, 2016

Social media is becoming increasingly popular among retailers, but 81 percent of those using the platforms to engage customers acknowledge they need help in…

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Back-to-school sales are up but spend not as high as last year

August 23, 2016

Good news for retailers as back-to-school sales grab traction: Sales are rebounding this year following sluggish growth in the past three years.

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Hunter Douglas taps mobile platform to engage customers

August 23, 2016

Custom window fashion maker Hunter Douglas is using a new mobile-optimized platform for sales and consumer engagement via mobile devices and social networks.

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The simple solution for retailers: Be channel agnostic

by Chris Petersen — Owner, IMS

Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in…

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Petsmart deploys unique musical experience for pets, owners

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists…

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Consumers not a very patient lot, reveals study

August 11, 2016

Companies succeeding at digital customer response will be successful as that's what consumers expect, according to a Northridge Group report. 

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Tips for meeting Generation Z customer expectations

by Molly Wike — Intern, Networld Media Group

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

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