Consumer Behavior News & Media
How to communicate price increases to your customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Your customers need to be gently reminded of the value they are receiving from you.
read now
The three main things customers want from mobile payments
by Kristen Gramigna — Chief Marketing Officer, BluePay
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
read now
Target says it will 'respectfully request' shoppers not bring guns into stores [UPDATED]
July 2, 2014
For the past month, Target has had something of a PR nightmare on its hands in Texas, where the group Open Carry Texas has been meeting up and strolling the…
read nowSurvey says 45 percent of shoppers don't trust retailers to keep their data safe
July 1, 2014
Retail marketing firm Interactions has released its third Retail Perceptions trend report, "Retail's Reality: Shopping Behavior After Security Breaches."
read nowReport says most millennials are using mobile retail apps
July 1, 2014
CFI Group has published its Retail Satisfaction Barometer, which reveals consumer expectations during the shopping process, specifically noting the popularity…
read now
Amazon's Fire Phone: Will it succeed?
by James Bickers — Editor, Networld Alliance
The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?
read nowSocial media 'gender scorecard': Men tweet, women pin, everyone uses Facebook
June 30, 2014
According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter…
read nowGrowing e-commerce market drives digital wallet adoption in China, Forrester report says
June 26, 2014
Digital wallets adoption is growing in China, according to a new report from Forrester Research. The growth is attributed to the burgeoning e-commerce market…
read nowConsumers are willing to spend more with companies that are socially responsible
June 25, 2014
Global retail analysis shows increased sales for brands with sustainability claims on packaging, or active marketing of corporate social responsibility efforts.
read nowConsumers' favorite gas stations are grocery stores, wholesale clubs
June 24, 2014
Although convenience leads motorists to fill up at traditional gas stations, most prefer Kroger and Costco.
read nowOne in four consumers are victims of card fraud
June 24, 2014
A global fraud study of more than 6,100 consumers across 20 countries has revealed that one in four consumers has been a victim of card fraud in the last five…
read now
Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
read now
Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
read nowWho are the new consumer majority? Seniors
June 19, 2014
Research and marketing agency Zillner has published the first paper in its four-part series, "All the Wiser: Senior Consumer Insights and Outlook." According…
read now
Retailers using mobile payment platform LevelUp get iBeacon support
by Will Hernandez — Editor, NetWorld Media Group
The Boston-based company says customers increased spend after merchants integrated iBeacon.
read nowLightSpeed launches cloud analytics for independent retailers
June 19, 2014
Commerce platform LightSpeed has announced the launch of its Advanced Reporting for LightSpeed Cloud. According to the company, this product adds big data…
read nowReport points to the ROI of store remodels
June 18, 2014
A new study, published in the May issue of the American Marketing Association′s Journal of Marketing, points out both the need for and the benefits of store…
read nowFirst Data introduces Insightics solution for small businesses
June 17, 2014
Payment technology firm First Data Corporation has introduced its Insightics solution for small and medium-sized businesses. According to the company…
read now
To drive store traffic, give shoppers something they can't get online
by Chris Petersen — Owner, IMS
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
read nowStudy says 98% of shoppers buy private-label products
June 12, 2014
More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by…
read now