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Consumer Behavior News & Media

Four tips for leading lasting change that leads to higher sales

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.

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Harris Poll names the best grocery store brands in the U.S.

July 21, 2014

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands…

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Survey: iOS dominates mobile commerce with 11.6M iPhone users making at least one purchase a month

July 18, 2014

Sixty-six percent of iPhone users are making purchases via mobile sites at least once a month, compared to only 47 percent of those with an Android smartphone.

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Electronics, school supplies drive increased back-to-school, college spending

July 18, 2014

Millennials will spend $913 million of their own money on school items this year.

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Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer…

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Lower money anxiety pushes retail sales higher in June

July 17, 2014

Retail sales excluding automobiles rose 0.4 percent reflecting a decrease in the level of money anxiety among consumers.

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Columbia Business School releases study on mobile ad effectiveness

July 16, 2014

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile…

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June consumer spending slowed slightly, but remained healthy

July 15, 2014

Consumer spending tottered a bit in June, but remained on its feet, poised to tackle its next steps forward. While slower than last month, solid June spending…

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How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

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Millennials lead growth in spending on green products

July 15, 2014

While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable…

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UK shoppers are using less cash

Self-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.

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World Cup has led to a 280 percent increase in soccer-related online shopping in the US

July 11, 2014

The 2014 World Cup appears to have kicked up more than a sea of Tim Howard fans in the United States.

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Warehouse clubs becoming more popular with wealthy shoppers

July 11, 2014

While warehouse clubs might be perceived to be the domain of those looking to stretch a tight budget, new research from Mintel reveals that it is not just…

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Mobile traffic to e-commerce sites rose from 3 percent to 37 percent in the last 4 years

July 10, 2014

According to the new Custora E-Commerce Pulse Mobile Report, in the past four years the percentage of traffic to e-commerce sites from mobile devices (phones…

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Shopper visits drop 10 percent, but sales are up

July 9, 2014

In-store retail analytics firm Euclid has released its monthly retail benchmarks report to analyze shopper activity and behavior during the month of June. This…

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Back-to-school shopping: Parents asked to buy 29 percent more than last year

July 9, 2014

Approximately 52 million parents are heading to the stores this back-to-school season and retailers and marketers are trying earlier than ever to earn their…

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Survey says only one-third of retailers using loyalty programs to promote back-to-school spending

July 9, 2014

Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty…

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The power of consistent customer service

by Adam Toporek

A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.

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Study: Card fraud victimizes one in four consumers worldwide

July 8, 2014

According to a fraud study of more than 6,100 consumers across 20 countries, one in four consumers has been the victim of card fraud within the last five…

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C-store traffic gets a lift from foodservice offerings

July 7, 2014

Adding even more pressure to the increasingly competitive restaurant industry, convenience stores are getting a bump from consumers seeking out foodservice…

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