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Consumer Behavior News & Media

Emotional connection drives greater consumer spend, reveals study

October 2, 2018

If retailers and brand can make an emotional connection with a consumer it will pay off in greater spend, according to a new Motista report, Leveraging the…

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Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Bob Gatta, CEO of Data Display Systems, explains why engagement — in-store leading to online — should be the primary metric for determining return on…

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Study: Holiday sale event spurs more consumer spend

October 1, 2018

A new Blis research report on U.S. consumer shopping plans reveals 57.7 percent will do most holiday shopping online with nearly 40 percent hitting…

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Consumers love a personal touch, reveals study

October 1, 2018

While a good number (86 percent) of consumers like to exercise data protection rights, more than half (56 percent) value personalized offers in the retail…

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Gift card purchases not always a last-minute consumer purchase

October 1, 2018

Consumers are not buying open-loop gift cards in a last minute gift decisions, and in fact 73 percent plan the gift card purchase in advance, according to a…

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Survey: In-store still most popular place for consumers

September 28, 2018

Shopping in-store is the most popular retail customer experience and a retailer having the right product in stock is a key need for consumers, according to the…

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Long lines, frozen e-commerce check-out top 'shopping stressors'

September 27, 2018

When it comes to shopping, U.S. consumers don't like long queues in the store or frozen check-out during online shopping and both are top 'shopping stressors,…

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Good number of Gen Z shoppers like brick-and-mortar more than online retail

September 27, 2018

While e-commerce may be exploding a new Profitect survey claims 42 percent of Gen Z shopers (those ages 18-22) like hitting a retail store versus an online…

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Brand loyalty can be a fleeting thing, reveals study

September 27, 2018

Retail consumers can be loyal but that loyalty may not last too long, according to a new survey from Adtaxi.

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The changing face of retail IT and impact on customer experience

Nick East, CEO, Zynstra, explains 'edge computing' and how it's bringing the processing power of the cloud closer to where it's needed — to end devices like…

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Bluefly partners with 4Cite to spur customer response, influence purchase behavior

September 26, 2018

Fashion marketplace Bluefly is partnering with 4Cite, a people-based identification and insights service provider, to gain insight for driving consumer…

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Halloween spend projected to hit $9B

September 25, 2018

This year consumers will spend just under what they did last year when it comes to Halloween shopping, hitting about $9 billion, according to the National…

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Adults willing to trade money, data for a better customer experience

September 25, 2018

More than half, 53 percent, of U.S. adults are willing to share their personal data with a company that uses such data for personalization, according to a…

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How to drive retail store traffic with personalization, loyalty strategies

Kibo SVP of Product and Strategy Jennifer Sherman explains why retailers should deliver first and foremost on the promise of buy online, pickup in-store…

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Retail customers love transparency, reveals report

September 24, 2018

Retail, grocery and restaurant consumers love transparency so much it can result in a stronger brand loyalty, according to The Transparency Imperative report…

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Transforming video content analytics into retail business intelligence

Stephanie Weagle, CMO, BriefCam, explains why the use of retail video analytics plays into understanding consumer behavior. Consumer attitudes, preferences and…

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Rewards beat discount when it comes to retail promotions

September 21, 2018

Retailers offering shoppers reward-based promotions to drive engagement and purchase activity will likely experience bigger marketing success and profitability…

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Barnes & Noble food and drink strategy not doing well

September 21, 2018

A plan hatched two years ago to lure and engage with book lovers via food and drink isn't faring as expected for Barnes & Noble.

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Retail sales jump in August thanks to consumer optimism

September 19, 2018

Increasing wage growth, consumer optimism and a solid labor market led to a 5 percent retail sales boost in August, compared to a year ago, and a 0.1 percent…

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Is your store red-carpet ready? The role of in-store technology for brand uptime

Paul Milner, marketing director at Displaydata, explains why retailers need to use technology to create an engaging and impressive in-store experience that…

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